Download statistics view as CSV file
Ctrl + E
Refresh statistics data
Ctrl + R
Statistics filtering
Ctrl + Click Quick filter selected
Ctrl + F App filter
Copy & Share link to another user
Ctrl + S
— Then Standard budgeting mode is enabled,
the budget that was on
this campaign will be distributed equally among its enabled adsets, with min value
1$.
— Then Budget Optimization mode is enabled,
the specified budget
will be set.
— The budgeting mode can be changed no more than once every 2 hours, due to Facebook api limits.
— Then Budget is set to 0 - Budget Optimization will be disabled.
When Lifetime budget is enabled, daily budget will be:
(Lifetime Budget - Lifetime Spend) / (Days To Spend till Stop Time)
| Country | Bid | |
|
|
|
|
Groupings
— You may add up to 5 groupings.
— After reset grouping will be set to Name.
— Tags grouping can be only single.
WARNINGS
— Google ads metrics usually not match with adgroup level.
— Google ads have no support for GEO groupings or filtering.
Designed for Facebook AAA Campaigns in old format Dynamic image & video breakdowns will be mixed in report with ad-grouping, when this option is on.
— Works with Name grouping only.
— Not working with Geo filtering.
— Makes tar CPI metrics & CPI coloring invalid.
— Makes Appsflyer & Adjust metrics invalid.
Filter expression will filter report lines by group name comparison. However report data and metric values stays the same.
You can use Regular Expression syntax in search text.
Ctrl + F to focus input.— Roas-type cohort is selected.
— Let K = Roas / Tar Roas
— Then 0 ≤ K < 1 - color is red
— Then K ≥ 1 - color is green
|
Name of duplicate
Patterns will be replaced during draft execution. @NAME - original name. @N - serial number, starting from 1. @DATE - current date. |
||
|
|
|
|
| Duplicate to |
Name of duplicate
Patterns will be replaced during draft execution. @NAME - original name. @N - serial number, starting from 1. @DATE - current date. |
|||
|
|
|
|
|
|
| Duplicate to |
Name of duplicate
Patterns will be replaced during draft execution. @NAME - original name. @N - serial number, starting from 1. @DATE - current date. |
|||
|
|
|
|
|
|
| Country | Budget | Bid |
|
|
|
|
|
— Then Budget is set to 0 - Budget Optimization will be disabled.
— Then Standard budgeting mode is enabled,
the budget that was on
this campaign will be distributed equally among its enabled adsets, with min value
1$.
— The budgeting mode can be changed no more than once every 2 hours, due to Facebook api limits.
— Roas-type cohort is selected.
— Let K = Roas / Tar Roas
— Then 0 ≤ K < 1 - color is red
— Then K ≥ 1 - color is green
Publish or discard your changes.
Ctrl+Enter Publish selected drafts
Ctrl+A Select / Deselect all drafts
Delete Discard selected drafts
Escape Close the window
| Object | Changes |
|
|
| Object | Changes |
|
|
|
|
Lifetime budget: |
When Lifetime budget is enabled, daily budget will be: (Lifetime Budget - Lifetime Spend) / (Days To Spend till Stop Time) |
|
Stop date: |
Stop date of campaign adsets will be changed |
In this window you can change account limits.
If account exceed one of the limits, all campaigns will be stopped. All manual and automatic controlling actions with budget increasing will be stopped also.
Ctrl+Enter Change limits
Delete Remove limits
Escape Close the window
| Country | Budget |
|
|
|
|
|
|
Country | Bid | Budget |
|
|
Country | Goal | Max Bid | Budget |
|
|
Country | Base Bid | Max Bid | Budget |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| Rating | Editing Access | ||
|
|
|
|
| File | Game | Create date | Spended | Uploads | Tags | ID | Type | MPC | XM | ZM | Mod | Size | Duration | OS | Lang | |||
|
Ctrl + Click to
select
Selected assets will be uploaded to:
Videos to Creative Studio
Videos to YouTube
Videos to TikTok
|
|
|
|
|
Y T |
|
Ctrl + Click to
select
Selected assets will be uploaded to:
Videos to Creative Studio
Videos to YouTube
Videos to TikTok
|
|
Ctrl + Click to
select
Selected assets will be uploaded to:
Videos to Creative Studio
Videos to YouTube
Videos to TikTok
|
|
|
File name |
Asset name
{ID} - will be replaced with new asset id. {ID_FIX} - will be replaced with new asset id, fixed for this saving. |
Asset tags | |
|
|
|
|
|
|
|
|
|
| File name | Asset name | Asset tags |
| Locale | Creative | Headline | Text | |||
|
|
|
|
|
|
|
|
Search by text: |
|
|
Search tags: |
|
|
Search locales: |
|
|
Search by text: |
|
|
Search tags: |
|
|
Search locales: |
|
| Asset name | Title |
|
|
|
|
| Asset name |
|
|
| Headline | Locales | Tags | ||
|
|
|
|
|
|
Headline: |
|
|
Locale: |
|
|
Tags: |
|
| Locale | Headline | Tags | ||
|
|
|
|
|
| List | |||
|
|
|
|
| Text | Locales | Tags | ||
|
|
|
|
|
|
Text: |
|
|
Locale: |
|
|
Tags: |
|
| Locale | Text | Tags | ||
|
|
|
|
|
| List | ||
|
|
|
|
Ctrl + F Search audiences.
Ctrl + A Select all audiences on page.
Ctrl + R Refresh list.
Click on Tag Adds filter on this tag.
Click on Name Open edit window.
| Account | Audience | Type | Size | Sharing | Ready status | Tags | ||
|
|
|
|
|
This group will create audiences with all combinations of choosen Retentions & Percentile
— Anyone who used this app
AllOpen_{RETENTIONS}d
— App installs
Inst_{RETENTIONS}d
— App launches
Launch_{RETENTIONS}d
— Purchases
Purchases_{RETENTIONS}d
— Most Active Users
MATop{PERCENTILE}_{RETENTIONS}d
This group will create audiences with all combinations of choosen Retentions & Values
— Purchase frequencey
Freq{VALUE}_{RETENTIONS}d
— Purchase sum
Sum{VALUE}_{RETENTIONS}d
— Purchase minimum
Min{VALUE}_{RETENTIONS}d
— Purchase value
Purch{VALUE}_{RETENTIONS}d
This group will create Lookalikes on all planned Simple events & Purchase audiences with all combinations of choosen ratios.
Origin audience must be created and have positive Ready Status, to create lookalike.
Lookalike naming:
Lookalike (Worldwide, {RATIO}) - {ORIGIN_AUDIENCE}
This group will create Lookalikes on fb_mobile_purchase event with all combinations of choosen ratios & country groups.
Lookalike naming:
Lookalike ({COUNTRY_GROUP}, {RATIO}) - {APP_NAME} using
fb_mobile_purchase
|
Audiences: |
|
|
Union tags: |
|
|
Can be shared: |
|
|
Audiences: |
|
|
Share to account: |
|
| App | Name | |||
|
|
|
|
This group will create audiences with all combinations of choosen Retentions & Percentile
— Anyone who used this app
AllOpen_{RETENTIONS}d
— App installs
Inst_{RETENTIONS}d
— App launches
Launch_{RETENTIONS}d
— Purchases
Purchases_{RETENTIONS}d
— Most Active Users
MATop{PERCENTILE}_{RETENTIONS}d
This group will create audiences with all combinations of choosen Retentions & Values
— Purchase frequencey
Freq{VALUE}_{RETENTIONS}d
— Purchase sum
Sum{VALUE}_{RETENTIONS}d
— Purchase minimum
Min{VALUE}_{RETENTIONS}d
— Purchase value
Purch{VALUE}_{RETENTIONS}d
This group will create Lookalikes on all planned Simple events & Purchase audiences with all combinations of choosen ratios.
Origin audience must be created and have positive Ready Status, to create lookalike.
Lookalike naming:
Lookalike (Worldwide, {RATIO}) - {ORIGIN_AUDIENCE}
This group will create Lookalikes on fb_mobile_purchase event with all combinations of choosen ratios & country groups.
Lookalike naming:
Lookalike ({COUNTRY_GROUP}, {RATIO}) - {APP_NAME} using
fb_mobile_purchase
|
Audiences: |
|
|
Union tags: |
|
|
Can be shared: |
|
|
Audiences: |
|
|
Share to account: |
|
| Account | Interest | Interests Included | Interests Excluded | Tags | ||
|
|
|
|
|
Interests: |
|
|
Union tags: |
|
| Status | Name | Last checked | Rule | ||
|
|
|
|
|
| Name | Changed | Last checked |
| Name | Type | Change | Error | |
|
|
%
Filter expression will filter report lines by group name
comparison.
However report data and metric values stays the
same.
You can use Regular Expression syntax in search text.
|
|
|
|
Filter expression will filter report lines by group name
comparison.
However report data and metric values stays the
same.
You can use Regular Expression syntax in search text.
|
|
|
|
When enabled, AAA ads will be created as dynamic ads - works only for old facebook accounts.
When disabled, AAA ads will be created as regular ads with new api version - for new facebook accounts.
When enabled, shredder tries to use allready created AdCreatives in this account, instead of creating new ones.
Reuse works for asset types:
— image
— video
— carousel
— multilanguage
— dynamic
Not works for AAA campaigns.
Slot mode defines the scheme of creation and distribution of assets inside the ads.
— By Slots - Slots count defines the ads count created in each adset. The ad uses a unique random asset, text and headline selected from the slot settings. Image, video, carousel, multilanguage, multitext, dynamic assets can be used.
— By Adsets - Assets count in slot defines the ads count created in each adset. Texts and headlines are picked randomly from slot settings. Image, video, carousel, multilanguage, multitext, dynamic assets can be used.
— Dynamic Ad Constructor - Each slot defines the new dynamic ad, that will be created in adset. Shredder will use 10 random assets, 5 random headlines and 5 random texts from slot settings for each dynamic ad. Only image and video assets can be used.
| ID | Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
| ID | Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
Authentication:
Needed to upload video
| Name |
|
|
|
| Name |
|
|
|
| Name |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
| Name | Business Acc | App | Manager | Alerts | Beneficiary | Billing | Ad Management |
|
|
|
| Name |
|
|
|
|
Processing: |
|
|
Account name: |
|
|
API Token: |
|
| App ID | App name |
|
|
|
|
|
| Name |
|
|
|
| Country | Target CPI |
|
|
|
|
| Day | Target |
|
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
When enabled, AAA ads will be created as dynamic ads - works only for old facebook accounts.
When disabled, AAA ads will be created as regular ads with new api version - for new facebook accounts.
When enabled, shredder tries to use allready created AdCreatives in this account, instead of creating new ones.
Reuse works for asset types:
— image
— video
— carousel
— multilanguage
— dynamic
Not works for AAA campaigns.
Make sure you have created working creative on this account.
Permissions:
System must have several permissions to load account data and insights.
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
| Name | Role | Last Session |
|
|
|
An email with a newly generated password will be sent to user's email address
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
| Name | Account manager | Sales manager |
|
|
|
| Name | Users | Apps & accounts |
|
|
READ
WRITE
|
| User | Access level / click to change |
|
|
|
READ
WRITE
|
| Objects |
| Account |
|
Create & manage mediation apps.
Click on App to see its mediation reports.
Click on App menu button to setup app settings.
Click on Free reports to see all reports not linked to single app.
— Add filter by selecting it in menu, each filter can be applied only once.
— Each filter has include and exclude options, which will be applied on reports data & metrics.
— Enable Breakdown checkbox in filter and report will be splitted by values of this filter column.
— Enable Group Tiers checkbox in Country filter and report rows will be grouped by tiers.
— Tiers grouping working only when 1 app selected in report source, and only when report data has country values what passes in non-intersecting Geo Tiers in app config.
— Attempts, Responses will be shown only if Network or Network Placement filters / breakdowns are enabled.
— Requests will be shown only if Network and Network Placement filters / breakdowns are disabled.
— App fills, App Request, App fill rate will be shown only if Network or Placement filters are disabled.
— Attempts, Responses will be shown only if Network or Network Placement filters / breakdowns are enabled.
— Requests will be shown only if Network and Network Placement filters / breakdowns are disabled.
| Date | Waterfalls | A/B Tests |
|
|
|
To work with the application, you need to bind the application key.
Click button 'Bind' and select the needed one.
App Key example: 11e41c735
Place here valid app store url or app store id like:
- Google Play Store: com.somegoodapp.developer
- Apple App Store: id123456789
Create & manage mediation reports for any apps.
Click on report to view report & metrics.
Click on report's arrow to expand sub-reports.
Create & manage mediation reports for selected app.
Click on report to view report & metrics.
Click on App menu button to setup app settings.
Click on report's arrow to expand sub-reports.
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
To work with the application, you need to bind the application key.
Click button 'Bind' and select the needed one.
App Key example: 11e41c735
Create & manage mediation apps.
Click on App to see its mediation reports.
Click on App menu button to setup app settings.
Click on Free reports to see all reports not linked to single app.
— Add filter by selecting it in menu, each filter can be applied only once.
— Each filter has include and exclude options, which will be applied on reports data & metrics.
— Enable Breakdown checkbox in filter and report will be splitted by values of this filter column.
— Enable Group Tiers checkbox in Country filter and report rows will be grouped by tiers.
— Tiers grouping working only when 1 app selected in report source, and only when report data has country values what passes in non-intersecting Geo Tiers in app config.
— Attempts, Responses will be shown only if Network or Network Placement filters / breakdowns are enabled.
— Requests will be shown only if Network and Network Placement filters / breakdowns are disabled.
— App fills, App Request, App fill rate will be shown only if Network or Placement filters are disabled.
— Attempts, Responses will be shown only if Network or Network Placement filters / breakdowns are enabled.
— Requests will be shown only if Network and Network Placement filters / breakdowns are disabled.
| Date | Waterfalls | A/B Tests |
|
|
|
To work with the application, you need to bind the application key.
Click button 'Bind' and select the needed one.
App Key example: 11e41c735
Place here valid app store url or app store id like:
- Google Play Store: com.somegoodapp.developer
- Apple App Store: id123456789
Create & manage mediation reports for any apps.
Click on report to view report & metrics.
Click on report's arrow to expand sub-reports.
Create & manage mediation reports for selected app.
Click on report to view report & metrics.
Click on App menu button to setup app settings.
Click on report's arrow to expand sub-reports.
| Access to | Access level / click to change |
|
|
|
READ
WRITE
|
READ
WRITE
|
To work with the application, you need to bind the application key.
Click button 'Bind' and select the needed one.
App Key example: 11e41c735
|
Headline: |
|
|
Locale: |
|
|
Tags: |
|
|
Text: |
|
|
Locale: |
|
|
Tags: |
|
|
Assets: |
|
|
Union tags: |
|