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Accounting & management
Ad networks
Attribution networks
Other integrations

Download statistics view as CSV file

Ctrl + E

Refresh statistics data

Ctrl + R

Statistics filtering

Ctrl + Click Quick filter selected
Ctrl + F App filter

Copy & Share link to another user

Ctrl + S

W Preset & Metrics editor
Filter
Apply
+
Clear
Name
Total
Duplicate campaign
Original campaign
Campaign status:
Settings



Name of duplicate
You can use special patterns.
Patterns will be replaced during draft execution.
@NAME - original name.
@N - serial number, starting from 1.
@DATE - current date.
Duplicate adset
Original adset
Adset status:
Settings


Duplicate to
Name of duplicate
You can use special patterns.
Patterns will be replaced during draft execution.
@NAME - original name.
@N - serial number, starting from 1.
@DATE - current date.
Duplicate ad
Original ad
Ad status:
Settings

Duplicate to
Name of duplicate
You can use special patterns.
Patterns will be replaced during draft execution.
@NAME - original name.
@N - serial number, starting from 1.
@DATE - current date.
Change bid
Change budget

— Then Budget is set to 0 - Budget Optimization will be disabled.

— Then Standard budgeting mode is enabled,
the budget that was on this campaign will be distributed equally among its enabled adsets, with min value 1$.

— The budgeting mode can be changed no more than once every 2 hours, due to Facebook api limits.

Publish changes
Publishing complete

Publish or discard your changes.

Ctrl+Enter Publish selected drafts
Ctrl+A Select / Deselect all drafts
Delete Discard selected drafts
Escape Close the window

Object Changes
Object Changes
Change lifetime budget

Lifetime budget:

When Lifetime budget is enabled, daily budget will be:

(Lifetime Budget - Lifetime Spend) / (Days To Spend till Stop Time)

Stop date:

Stop date of campaign adsets will be changed

Change Month.Budget
Month.Budget value is used to calculate Tar.Budget value.
Tar.Budget = (Month.Budget - Spend TM) ({DAYS IN MONTH} - {DAY OF MONTH} + 1)
Tar.Budget is showing size of active daily Budget, what should be kept to meet the target for the month.
On the 1st day of the month, Month.Budget will reset to 0, if the ad account is not active.
limits

In this window you can change account limits.

If account exceed one of the limits, all campaigns will be stopped. All manual and automatic controlling actions with budget increasing will be stopped also.

Ctrl+Enter Change limits
Delete Remove limits
Escape Close the window

Limits are not set
All spending actions on this account will be blocked.
Per day limits:
Installs per day:
Clicks per day:
Spend per day:
Total limits:
Installs:
Clicks:
Spend:
After date:
Presets & Metrics editor
Choose preset
You can select no more than 100 metrics!
Preset name:
Account limits:
All spending actions on this account are blocked.
Network limits:
Enabled
Disabled
AUTO BID
BY COUNTRY
MONTH BGT
BUDGET
Raitings
No items found.
Rating Editing Access
Create rating
Edit rating
Rating name:
Editing users:
Assets
Documentation

Ctrl + F Search assets.
Ctrl + A Select all assets on page.
Ctrl + Click Select/deselect asset.
Shift + Click to select range.

C Copy names to clipboard.
A Analyze selected assets.
D Download files.
T Edit tags.
Delete Delete selected assets.

Ctrl + U Upload new assets.
Ctrl + R Refresh list.

No items found.
File Game Create date Spended Uploads Tags ID Type MPC XM ZM Mod Size Duration OS Lang
Ctrl + Click to select
Y T
Ctrl + Click to select
Ctrl + Click to select
or
File name
Asset name
You can use special macroses in assets name:
{ID} - will be replaced with new asset id.
{ID_FIX} - will be replaced with new asset id,
fixed for this saving.
Asset tags
No assets loaded
Check multiple assets to start multi-editing
Or select uploaded assets to view it.
Auto naming
This will generate asset names by special rules.
Type, size, video duration are detected by file metadata.
File name Asset name Asset tags
Asset name Title
Upload to accounts:
Asset name
Upload to accounts:
The URL will be automatically copied from the clipboard if it's empty
The selected account will be remembered for future upload edits
Paste here URL, Name, Account columns from the Google Sheets document
Data saved
No items found.
Headline Locales Tags

Headline:

Locale:

Tags:

Edit Headlines tags
Headlines list
Headlines tags
List name:
Show headlines with tag:

Locale Headline Tags
Make list from headlines:
Import headlines:
No items found.
List
List name:
Show headlines with tag:
No items found.
Text Locales Tags

Text:

Locale:

Tags:

Edit Texts tags
Texts list
Texts tags
List name:
Show texts with tag:

Locale Text Tags
Make list from texts:
Import texts:
No items found.
List
List name:
Show texts with tag:
Documentation

Ctrl + F Search audiences.
Ctrl + A Select all audiences on page.
Ctrl + R Refresh list.

Click on Tag Adds filter on this tag.
Click on Name Open edit window.

No items found.
Account Audience Type Size Sharing Ready status Tags
Audiences auto construction
Documentation
Please select app, or select app in filter on the page.
Allowed only Apps with WRITE access.
The system will automatically create the audiences specified in this config.
The creation process can take from several hours to a day.
Status:
Planned
Created
Ready
Errors
Texts of the last errors (50 max):

This group will create audiences with all combinations of choosen Retentions & Percentile

Anyone who used this app
AllOpen_{RETENTIONS}d

App installs
Inst_{RETENTIONS}d

App launches
Launch_{RETENTIONS}d

Purchases
Purchases_{RETENTIONS}d

Most Active Users
MATop{PERCENTILE}_{RETENTIONS}d

This group will create audiences with all combinations of choosen Retentions & Values

Purchase frequencey
Freq{VALUE}_{RETENTIONS}d

Purchase sum
Sum{VALUE}_{RETENTIONS}d

Purchase minimum
Min{VALUE}_{RETENTIONS}d

Purchase value
Purch{VALUE}_{RETENTIONS}d

This group will create Lookalikes on all planned Simple events & Purchase audiences with all combinations of choosen ratios.

Origin audience must be created and have positive Ready Status, to create lookalike.

Lookalike naming:
Lookalike (Worldwide, {RATIO}) - {ORIGIN_AUDIENCE}

This group will create Lookalikes on fb_mobile_purchase event with all combinations of choosen ratios & country groups.

Lookalike naming:
Lookalike ({COUNTRY_GROUP}, {RATIO}) - {APP_NAME} using fb_mobile_purchase

Edit audiences

Audiences:

Union tags:

Can be shared:

Share audiences

Audiences:

Share to account:

List name:
No items found.
App Name
Audiences auto construction
Documentation
Please select app, or select app in filter on the page.
Allowed only Apps with WRITE access.
The system will automatically create the audiences specified in this config.
The creation process can take from several hours to a day.
Status:
Planned
Created
Ready
Errors
Texts of the last errors (50 max):

This group will create audiences with all combinations of choosen Retentions & Percentile

Anyone who used this app
AllOpen_{RETENTIONS}d

App installs
Inst_{RETENTIONS}d

App launches
Launch_{RETENTIONS}d

Purchases
Purchases_{RETENTIONS}d

Most Active Users
MATop{PERCENTILE}_{RETENTIONS}d

This group will create audiences with all combinations of choosen Retentions & Values

Purchase frequencey
Freq{VALUE}_{RETENTIONS}d

Purchase sum
Sum{VALUE}_{RETENTIONS}d

Purchase minimum
Min{VALUE}_{RETENTIONS}d

Purchase value
Purch{VALUE}_{RETENTIONS}d

This group will create Lookalikes on all planned Simple events & Purchase audiences with all combinations of choosen ratios.

Origin audience must be created and have positive Ready Status, to create lookalike.

Lookalike naming:
Lookalike (Worldwide, {RATIO}) - {ORIGIN_AUDIENCE}

This group will create Lookalikes on fb_mobile_purchase event with all combinations of choosen ratios & country groups.

Lookalike naming:
Lookalike ({COUNTRY_GROUP}, {RATIO}) - {APP_NAME} using fb_mobile_purchase

Edit audiences

Audiences:

Union tags:

Can be shared:

Share audiences

Audiences:

Share to account:

List name:
Facebook interests
No items found.
Account Interest Interests Included Interests Excluded Tags
Share Interests
Interests list
Share interests to
Edit interests tags

Interests:

Union tags:

No items found.
Status Name Last checked Rule
No items found.
Name Changed Last checked
Activity changes
Account name:
Rule name:
Date:
Errors:
Name Type Change Error
Create rule
Edit rule
Duplicate rule
Rule name:
Apply Rule To:
Action:

%

Maximum daily budget cap
Minimum daily budget cap
Maximum Manual Bid Cap
Minimum Manual Bid Cap
Maximum Cap
Minimum Cap
Conditions:
Time Range
Schedule:
Run at:
All rules are applied only once per day.
All rules are applied only once per hour.
Rule is deleted
Facebook analysis
Group stats by:
You may add up to 5 groupings.
Min ads in group:
Report groups will contain ads data count
not less than specified parameter.

Dynamic image & video breakdowns will be mixed in report with ad-grouping, when this option is on.

Working with AD NAME grouping only.
Not working with GEO filtering.
Makes tar CPI metrics & CPI coloring innacurate.
Makes Appsflyer & Adjust metrics invalid.

Tag groups:
Add tag group
Filters:
Add filter
Group filters:
Add filter
Result groups filter:

Filter expression will filter report lines by group name
comparison. However report data and metric values stays the
same. You can use Regular Expression syntax in search text.

Ctrl + F to focus input.
Ctrl + Click click on group name to copy its name to filter.
Copy names
Edit
Set tags
Download
Set ratings
This analizer is obsolete! Use NEW creatives analizer in Stats page's side panel
Presets & Metrics editor
Choose preset
You can select no more than 100 metrics!
Preset name:
Set creative ratings
Creatives list
Creative name
Ratings
Creatives Rating
Chart metrics:
Please select chart metrics to see charts.
TikTok analysis
Group stats by:
You may add up to 5 groupings.

Dynamic ads data will be replaced with their asset-breakdowns data,
when grouping is "AD NAME" and there is no GEO grouping or GEO filter.
Min ads in group:
Report groups will contain ads data count
not less than specified parameter.
Filters:
Add filter
Group filters:
Add filter
Result groups filter:

Filter expression will filter report lines by group name
comparison. However report data and metric values stays the
same. You can use Regular Expression syntax in search text.

Ctrl + F to focus input.
Ctrl + Click click on group name to copy its name to filter.
Copy names
Edit
Set tags
Download
This analizer is obsolete! Use NEW creatives analizer in Stats page's side panel
Presets & metrics
Choose preset
You can select no more than 100 metrics!
Preset name:
Chart metrics:
Please select chart metrics to see charts.
Shredder
ALL
NEW
PROCESSING
DONE
FAILED
No tasks found
Close all done tasks
Create new shredder task
Choose app
Choose account
Choose template
Adset settings
Expand interests when it may increase
Age, Gender, Language
Age
-
Gender
Language
Optimization & Conversion Window
Optimization for Ad Delivery
App Event
Conversion Window
Bid Strategy
Minimum Roas
Bid cap
Target Cost
Cost cap
Delivery Type
Device Types
Device Type
Placements
Platforms
GEO
Locations
Devices, OS Version
Included Devices
Excluded Devices
OS Version
-
Wi-Fi
Default shredder settings
This settings will be used for all new shredders in this account.
Schedule time:
Deeplink:
Excluded audiences:
Audiences mode:
Interests mode:

When enabled, AAA ads will be created as dynamic ads - works only for old facebook accounts.

When disabled, AAA ads will be created as regular ads with new api version - for new facebook accounts.

When enabled, shredder tries to use allready created AdCreatives in this account, instead of creating new ones.

Reuse works for asset types:
— image
— video
— carousel
— multilanguage
— dynamic

Not works for AAA campaigns.

Safety restrictions
Shredder must pass this restrictions before run.
Allowed optimizations:
Allowed countries:
Restricted countries:
Select assets
Selecting mode:
Shredder will pick assets
with this filter:
Filter assets by:
Setup headlines
Selecting mode:
Shredder will pick headlines
with this filter:
Setup texts
Selecting mode:
Shredder will pick texts
with this filter:
Apps
Documentation

Ctrl + F Search apps.
C Create new app.

No items found.
Create App
App name:
Game:
Partner:
App store link:
No items found.
ID Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
No items found.
Name
Create Facebook business account
Name:
Api Access Token:
No items found.
ID Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
No items found.
Name
Create Google business account
Processing:
Name:
Client ID:
Client Secret:
Refresh Token:
Developer Token:
Login Customer ID:
TikTok accounts
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
Create TikTok account
Business account:
Name:
TikTok ID:
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
No items found.
Name
Create Apple business account
Processing:
Name:
Client ID:
Team ID:
Key ID:
Private key:
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
No items found.
Name
Create Moloco business account
Processing:
Name:
Email:
Password:
Client ID:
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
No items found.
Name
Create Unity business account
Processing:
Name:
Organization ID:
Api Key:
Special control keys
These keys are necessary for the control to work on unity accounts.
Organization core ID:
Key ID:
Secret key:
Snapchat accounts
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
Youtube accounts
No items found
Name
Edit Youtube account
Create Youtube account
Processing:
Account name:
Client credentials:
Paste here credentials.json content from google developer panel

Authentication:

Needed to upload video

Appsflyer accounts
No items found.
Name
Create appsFlyer account
Account processing:
Name:
API Token:
Kochava accounts
No items found.
Name
Account processing:
Name:
API token:
No items found.
Name
Settings
Mediation
Account processing:
Name:
API token:
Special control keys
These keys are necessary for the control to work on applovin accounts.
Client Id:
Client secret:
Manage API token:
Manage api token needed to download or change AdUnits & A/B Tests applovin api info.
App ads file:
Name:
API token:
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
No items found.
Name
Account processing:
Name:
Secret key:
Refresh token:
No items found.
Name Business Acc App Manager Alerts Beneficiary Billing Ad Management
Branch accounts
No items found.
Name
Create Branch account

Processing:

Account name:

API Token:

Adjust accounts
No items found.
Name
Edit Adjust account
Create Adjust account
Account processing:
Name
API token:
Settings
Accounting
Access
Processing:
Name:
Package name:
Platform:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Accounting
Access
Processing:
Name:
Apple ID:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Accounting
Shreddering
Api access check
Access
Account processing:
The account will be disabled
if it is not authorized or has been deleted.
Business account:
Facebook ID:
Account name:
Insights adapter:
The adapter determines the source of revenue, installs, purchases metrics
Trials metric source:
Setup Facebook metric that will be used for Trials metric
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
Default shredder settings
This settings will be used for all new shredders in this account.
Schedule time:
Deeplink:
Excluded audiences:
Audiences mode:
Interests mode:

When enabled, AAA ads will be created as dynamic ads - works only for old facebook accounts.

When disabled, AAA ads will be created as regular ads with new api version - for new facebook accounts.

When enabled, shredder tries to use allready created AdCreatives in this account, instead of creating new ones.

Reuse works for asset types:
— image
— video
— carousel
— multilanguage
— dynamic

Not works for AAA campaigns.

Safety restrictions
Shredder must pass this restrictions before run.
Allowed optimizations:
Allowed countries:
Restricted countries:
Promoted App
Adset to scan:

Make sure you have created working creative on this account.

Facebook page ID:
Instagram page ID:
Promoted app ID:
Promoted app url:

Permissions:

System must have several permissions to load account data and insights.

A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Create Google account
Settings
Accounting
Access
Processing:
Business account:
Account name:
Client Id:
Installs metric:
Installs All metric:
Purchase metric:
Purchase All metric:
Account Manager:
Beneficiary partner:

Billing partner:

Ad Managing partner:

A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Accounting
Access
Processing:
Name:
IronSource ID:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Accounting
Access
Processing:
Name:
Moloco ID:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Create Snapchat account
Settings
Accounting
Access
Processing:
Business account:
Name:
Client ID:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Accounting
Access
Account processing:
Business account:
Name:
TikTok ID:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Accounting
Access
Processing:
Name:
Unity ID:
Account Manager:
Beneficiary partner:
Billing partner:
Ad Managing partner:
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Settings
Ad accounts
Attributions
Target KPI's
Access
Delete app
App name:
Game:
Partner:
App store link:
App store not found
A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
READ WRITE
No items found.
Source account:
New Account name:
New Network ID:
Manager & additional access
Account manager:
Business account:
Account name:
Network ID:
User accounts
No items found.
Name Role Last Session
Settings
Service access
Access
Status:
Disabled user can not login into panel
Name:
Login:
Email:
An email with a newly generated password will be sent to user's email address
Access role:
Manager color:
Password reset:

An email with a newly generated password will be sent to user's email address

A list of access groups through which users can view or edit this account.
Access will change automatically after editing access groups.
Access to Access level / click to change
READ WRITE
No items found.
Partner accounts
No items found.
Name Account manager Sales manager
Access groups
No items found.
Name Users Apps & accounts
READ
WRITE
Access group name:
Group users
App & accounts
Users what can view or change app & accounts of this group.
Access will change automatically after editing group users.
User Access level / click to change
READ WRITE
No items found.
Object what can be viewed or changed by this group users.
Access will change automatically after editing objects list.
Objects
No items found.
Mediation

Create & manage mediation apps.

Click on App to see its mediation reports.
Click on App menu button to setup app settings.
Click on Free reports to see all reports not linked to single app.

No reports found
Free reports
Market icon
CHANGES
AB
No mediation apps found
Select a report to show
Add Placement
Create mediation app
App name:
Source account:
Source Id:

To work with the application, you need to bind the application key.

Click button 'Bind' and select the needed one.

App Key example: 11e41c735

Using waterfall:
Partner:
App store link:

Place here valid app store url or app store id like:

- Google Play Store: com.somegoodapp.developer
- Apple App Store: id123456789

Bind source account id
Source Id:
Set eCPM
$
Status:
New waterfalls:
Before
After
Not items found.
No data.
Settings
Geo Tiers
Network & Bidding
App Ads File
History
Access
Delete app
Processing:
Enabled app will synchronize its status and metrics with network api.
App name:
Source account:
Source Id:

To work with the application, you need to bind the application key.

Click button 'Bind' and select the needed one.

App Key example: 11e41c735

Work status:
Paused - statistics monitoring
Active - statistics monitoring and waterfall management
Partner:
Localizations:
App store link:
Store info:
App store not found
Applovin A/B Test will be created to experiment new waterfall:
New waterfalls:
Before
After
Not items found.
INT
REW
BN
Description ...
Waterfalls:
History
Not items found.
No data.
Mediation

Create & manage mediation apps.

Click on App to see its mediation reports.
Click on App menu button to setup app settings.
Click on Free reports to see all reports not linked to single app.

No reports found
Free reports
Market icon
CHANGES
AB
No mediation apps found
Select a report to show
Add Placement
Create mediation app
App name:
Source account:
Source Id:

To work with the application, you need to bind the application key.

Click button 'Bind' and select the needed one.

App Key example: 11e41c735

Using waterfall:
Partner:
App store link:

Place here valid app store url or app store id like:

- Google Play Store: com.somegoodapp.developer
- Apple App Store: id123456789

Bind source account id
Source Id:
Set eCPM
$
Status:
New waterfalls:
Before
After
Not items found.
No data.
Settings
Geo Tiers
Network & Bidding
App Ads File
History
Access
Delete app
Processing:
Enabled app will synchronize its status and metrics with network api.
App name:
Source account:
Source Id:

To work with the application, you need to bind the application key.

Click button 'Bind' and select the needed one.

App Key example: 11e41c735

Work status:
Paused - statistics monitoring
Active - statistics monitoring and waterfall management
Partner:
Localizations:
App store link:
Store info:
App store not found
Applovin A/B Test will be created to experiment new waterfall:
New waterfalls:
Before
After
Not items found.
INT
REW
BN
Description ...
Waterfalls:
History
Not items found.
No data.
Group name:
Cancel
Add group
Game name:

Headline:

Locale:

Tags:

Create interest
Edit interest
Account:
Name:
Tags name:
Interests:
Partner name:
Account manager:
Sales manager:
Status:
Partner name:
Account manager:
Sales manager:
Facebook accounts
Beneficiary:

Billing:
Ad managing:
Google accounts
Beneficiary:

Billing:
Ad managing:
TikTok accounts
Beneficiary:
Billing:
Ad managing:
Unity accounts
Beneficiary:
Billing:

Ad managing:

Snapchat accounts
Beneficiary:

Billing:
Ad managing:
Applovin accounts
Beneficiary:
Billing:
Ad managing:
IronSource accounts
Beneficiary:
Billing:
Ad managing:
Apple accounts
Beneficiary:
Billing:
Ad managing:

Text:

Locale:

Tags:

Cancel

Asset upload to Yandex Disk results

Api request error. Try later.
Notifications settings
Notifications groups
Group settings
Tasks & Control
UA Metrics
Assets
Accounting
Mediation
Choose group ...
Edit assets tags

Assets:

Union tags: